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FROM THE HISTORY OF RTR Federal State Unitary Enterprise "The Russian Television and Radio Broadcasting Company" (RTR) was founded on July 14, 1990. A few months later radio "Radio Rossiyi" was on the air. On May 13, 1991 the TV channel RTR, which was renamed to "Rossiya" in 2001, began its broadcast. In early 1993, Federal State Unitary Enterprise "The Russian Television and Radio Broadcasting Company" acquired the status of a national broadcasting company. That same year, the RTR became a full member of the European Broadcasting Union, entitled to key decisions in the EBU operation, and the Asia-Pacific Broadcasting Union. In 1998 all media assets were merged by the decree of the Russian president into a holding company. So Russia got the largest corporation of the state electronic media, which is present in all niches today’s Russian television. In January 2010 the RTR rebranded TV channels: the "Vesti 24" changed its name to "Rossiya 24" and "Culture" to "Rossiya K" (Russia Culture